What do we look for in a Brand Ambassador? - Part One

If you're interested in a career in Direct Sales then you'll want to know what qualities a Company like B23 looks for in potential candidates. This is too much to cover in one article so we're going to break it down into parts that are much easier to digest. 

To answer this question, it's prudent to start with an easier one first - What makes those that have been successful in the organisation so accomplished? By scoping the answer to that, it's easier to work backwards and therefore clearly define what qualities we are looking for at the recruitment stage.

When we did this piece of work, the most important element that came out, was that you need to be Goal Oriented. 

Being goal oriented is a huge benefit to not only your professional life, but your personal one as well. However it's not enough to dream about what life may be like in the future. There's a big difference between someone who has an understanding of what they want from life and someone who is goal oriented and hopefully, this article will help. 

Being goal-oriented means you are motivated by achieving a specific outcome. You work with a clear result in mind and take the necessary actions to move you towards that target. You are most effective when your goal is clear and written down. 

This isn't new science by the way. According to Harvard University, a study commenced in 1979 where a graduating class were asked who had a clear goal plan, complete with a roadmap of how it would be achieved. Only 3% answered yes. 13% did have a goal plan but had not gone so far as to writing it down. Shockingly, 84% didn't have one. 10 years later the class were interviewed again and the results were astonishing. 

The 13% of those who had goals but had not written them down, were earning twice as much when compared to the 84% who didn't have a plan. The 3% who had written them down were earning ten times the other 97% put together! 

So how do you do it effectively? It's important that once you have defined your goals that you check they are reasonable. This doesn't mean setting easy ones, as these just become unreasonable in a different way. They certainly won't satisfy and drive you in the way a good goal plan should. 

Reasonable also means looking at the number of your goals. We all have to juggle the work/life balance and a overwhelmingly large number of goals will only lead you down a road of disappointment. Goal plans should be reviewed and reworked regularly so there will always be time to add other elements as goals are achieved and priorities change. After all, we have to be flexible enough to react to the changing world around us. 

The next important point is to remember that you only have to compete with yourself. In most cases, comparison only leads to misery. This is not to be confused with motivation. Aspiring to someone else can be incredibly motivating, but the steps you need to take to be as successful will be different and carefully planned. 

Don't be afraid to fail. Only be be afraid not to try. Failure is actually a very positive thing. It is a learning experience that increases your chance of success. Just make sure you are quick to acknowledge the failure, understand why and adapt your goal plan and your behaviour accordingly. 

Here is the most important part to ensure success. For every goal, clearly articulate what your reward will be for your achievement. By celebrating your win, you will be more motivated and better equipped to deal with failure next time. 

Here at B23, we make sitting down with our employees to review there goal plans, a priority. We know that we won't succeed with our plan, if we don't invest time in assisting our team with theirs. 

We'll be sharing more about what we look for in candidates over the coming days but for now you can read more from B23 here;

https://b23marketing.blogspot.com/2021/02/does-lockdown-mean-your-business-has-to.html?m=1