B23 Marketing

  Here at B23 we're always interested in reading material that will ensure our future success. For this article we wanted to share with you 'The Founders Mentality' by Chris Zook & James Allen. It is so interesting and no matter where you are as a company, whether it be starting out or well established, this is a must read.  Special thanks to Bain & Co as well who we have been lucky enough to see first hand and understand the benefits of a Founders Mentality. Their insight is invaluable and you can get a great understanding of it through their eyes on the internet.  The best way to introduce you to this mentality is to say that it's about how companies can combat the Growth Paradox, but what does that mean? Just 1 in 9 companies achieve sustained profitable growth over 10 years. 85% of executives blame that on internal factors. Put simply, Growth creates complexity and complexity kills growth.   Every company sets out as what we call an 'Insurgent'. They...

Diversity and Inclusion has grown in recent years and is worth far more to businesses that understand it well. Long gone are the days where companies thinking that a simple annual survey ticked this box and therefore the job was done.  Respecting the unique needs, perspectives and potential of all team members will result in a workforce that trusts the employer and subsequently, their commitment strengthens. This puts the organisation ahead of its competitors, it benefits from lower absence & attrition and attracts the right people, who more than ever before, are putting a real value on companies that recognise it.  Our favourite saying is 'I'm not different from you, I'm different like you' because we are all different and this is a really good thing.  We all have different personalities and we respond to different stimulus. What motivates one person doesn't necessarily motivate another. Similarly, how one person feels recognised is different to another. Compan...